eLN Learning Technologies Award Showcase Webinar Series: Talking Talent
As the Director of Talking Talent Online, Vicki Krajewski faced a quandary. Talking Talent is a coaching company committed to increasing inclusion and wellbeing — yet the digital world is an unregulated frontier that has fostered a harmful business model where *your attention* is the commodity and the way to win is through encouraging addiction.
This means the designs we are all immersed in every day — the “like” buttons and notifications, the endless scrolls — are not designed to serve us. They are designed to prompt and measure compulsive behaviour and those designs have become so ubiquitous that we don’t even ‘see’ them. Every learning management system, every office program now builds these principles in as a requirement. Anybody building digital learning is invariably asked first about engagement and usage — never mind the outcomes or the effects on learners.
If Talking Talent’s mission was to increase wellbeing, Vicki knew they couldn’t ‘lift a template’ from popular platform designs — because these very designs cause harm to attention and cognition, physical and mental health, self-esteem, and, yes, wellbeing.
So Talking Talent had to start with a blank screen, and ultimately reimagine what the ‘digital’ part of coaching could be like.
Talking Talent heard two things from their coachees over and over: “I’m overwhelmed” and “I have no time” – and at every step, Talking Talent’s digital team designed to help with these issues—rather than to win the Most Clicks Contest.
In this webinar, Vicki will talk about that journey, the challenges inherent, how she and her team threw everything off the table to set a new place that is built around People and not Pixels.
In this session, we will explore:
- How prevailing digital product designs are based on business models that aim for addiction
- How these ‘baked in’ designs are invisible to us–and perpetuate harms
- How to build something better using the principles of ethical design
Award: Gold winner
‘Most innovative new learning technologies product’
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Independently judged by the eLearning Network to the highest and most rigorous of standards, there is no greater recognition of hard work and commitment to elearning than winning an Award. Reaching the shortlist is really something to shout about. Winning is proof to your clients, colleagues and rivals that you’re at the top of your game – a shining example to the learning and technology world.