The Science of Attraction and Engagement with Julie Dirksen

A number of myths persist about people’s allegedly ever-shortening attention spans—but what does the science say? Neuroscience, behavioral economics, and consumer psychology all offer insights into how we manage and allocate attention.

Additionally, our ability to manage attention and focus seems to be related to our abilities to allocate willpower and influence how we make decisions.

In this session, you will learn what the current science says about how attention, willpower, and decision-making interact, and how that influences the design of digital and learning environments.

In this session, you will learn:
• How cognitive load memory functions influence attention
• How we allocate and manage attention
• How to engage learners’ attention and manage distraction
  This content is for members only.  Annual individual membership is only £29, sign up today and start taking advantage of the benefits of being an eLN member!  
About your presenter:

Julie Dirksen is the author of the book Design For How People Learn and an independent consultant and instructional designer who has more than 20 years’ experience creating highly interactive e-Learning experiences for clients ranging from Fortune 500 companies to innovative technology startups to major grant-funded research initiatives.

Her focus has been on utilizing the disciplines of educational psychology, instructional design, and behavioural science to promote and support the improvement of peoples’ lives through sustainable long-term learning and behavioural change. She holds an M.S. degree in Instructional Systems Technology from Indiana University and has also been an adjunct faculty member at the Minneapolis College of Art and Design. She’s happiest whenever she gets to learn something new and you can find her online at


14 Jul 2021


5:00 pm - 6:00 pm


Luke Merrick


Luke Merrick


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