Podcasts – a content creation tool not to be overlooked.
If you’re like me, then you will have noticed more and more podcasts being shared, but why are they so popular? And how can they help you to engage with your audience?
Since the dawn of time we have used verbal storytelling to share experiences, tell stories to entertain and most importantly learn the ways of the world.
Fast forward to the present date and you will be forgiven to think that video is the content king! But look a little harder and you will find that voice communication has been steadily gaining more popularity as the years go by.
A recent example of this rise in popularity of Clubhouse, and how it has took the world by storm. Clubhouse certainly had a very clever marketing strategy by limiting access, but with the likes of Facebook and Twitter rushing to launch their own Livestream Voice alternatives, it’s clear that verbal communication is still as important as ever!
If we take a step back and also look at podcasting, we can observe how it has also been building in popularity as a valuable learning tool that many have taken advantage of.
With listeners able to download and consume episodes at a time and place that is convenient to them, podcasts have been able to entertain and educate millions of listeners who are often completing other activities such as: exercise, commuting or doing the chores. You will notice that those tasks require our physical effort and or visual attention but allow us the opportunity to absorb what is being said in an otherwise uninterrupted environment.
Unlike our low attention span with video, Podcasts allow us to immerse listeners into a long form and engaging learning experience, with some podcasts holding their audience’s attention for over an hour per episode.
Meaning that a podcaster can speak to their audiences for longer, allowing for more complex information to be explained in greater detail using thought provoking questions and answers from a single host to a more elaborate guest panel of experts.
But wait… there’s more, not only do you get a chance to build huge trust with your audience – I mean let’s face it, they are letting you into their ears – how often will someone let you have such a lengthy intimate conversation with them. You can also repurpose your recordings into additional content forms to provide alternative learning and promotional assets.
To find out more about how you can maximise your content by recording and repurposing a podcast sign up to this webinar.
In this session, you will learn:
- What a podcast is
- How podcasts work
- How to start podcasting
- How can you can turn your recording into multiple content assets